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Privacy disclaimer

Below we specify the methods of processing the user’s personal data, through information provided pursuant to art. 13 of the legislative decree. n. 196/2003 – Code regarding the protection of personal data – as well as articles. 13-14 of EU Regulation no. 679/2016.

This Application collects some Personal Data from its Users.

Users may be subject to different levels of protection. Some Users therefore enjoy superior protection. Further information regarding the protection policies can be found in the applicability section.

Data Controller

Agency Guida Srls | Real Estate and Tourist
via Santa Rosalia, 1
73046, Matino – Lecce
Vat Vat 05345430754
Owner’s email address: amministrazione@agenziaguida.it

Types of Data collected

Among the Personal Data collected by this Application, independently or through third parties, there are: Cookies, Usage data, city, name, surname, telephone number, company name, country, province, email, various types of Data and POSTAL CODE.

Complete details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific information texts displayed before the data is collected.

Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Application.

Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to communicate them, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.

Users who have doubts about which Data is mandatory are encouraged to contact the Owner.

Any use of Cookies – or other tracking tools – by this Application or by the owners of third-party services used by this Application, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to further purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application and guarantees that he or she has the right to communicate or disseminate them, freeing the Owner from any liability towards third parties.

Method and place of processing of the collected data

Treatment methods

The Data Controller adopts appropriate security measures aimed at preventing unauthorized access, disclosure, modification or destruction of Personal Data.

The processing is carried out using IT and/or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In addition to the Owner, in some cases, other parties involved in the organization of this Application (administrative, commercial, marketing, legal, system administrators) or external parties (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, as Data Processors by the Data Controller. The updated list of Managers can always be requested from the Data Controller.

Legal basis of the processing

The Data Controller processes Personal Data relating to the User if one of the following conditions exists:

  • the User has given consent for one or more specific purposes; Note: in some jurisdictions the Owner may be authorized to process Personal Data without the User’s consent or another of the legal bases specified below, until the User objects (“opt-out”) to this treatment. However, this is not applicable if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;
  • the processing is necessary for the execution of a contract with the User and/or the execution of pre-contractual measures;
  • the processing is necessary to fulfill a legal obligation to which the Data Controller is subject;
  • the processing is necessary for the execution of a task of public interest or for the exercise of public powers vested in the Data Controller;
  • the processing is necessary for the pursuit of the legitimate interest of the Data Controller or third parties.

However, it is always possible to request the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on the law, provided for by a contract or necessary to conclude a contract.

Place

The Data is processed at the Owner’s operational offices and in any other place where the parties involved in the processing are located. For further information, contact the Owner.

The User’s Personal Data may be transferred to a country other than the one in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to details on the processing of Personal Data.

In case of superior protection, the User has the right to obtain information regarding the legal basis of the transfer of Data outside the European Union or to an international organization governed by public international law or constituted by two or more countries, such as example the UN, as well as regarding the security measures adopted by the Data Controller to protect the Data.

If one of the transfers just described takes place, the User can refer to the respective sections of this document or request information from the Owner by contacting him at the details indicated at the beginning.

Retention period

The Data is processed and stored for the time required by the purposes for which it was collected.

Therefore:

  • Personal Data collected for purposes related to the execution of a contract between the Owner and the User will be retained until the execution of this contract is completed.
  • Personal Data collected for purposes attributable to the legitimate interest of the Owner will be retained until such interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

When the processing is based on the User’s consent, the Data Controller may retain the Personal Data for longer until such consent is revoked. Furthermore, the Data Controller may be obliged to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiry of this deadline the right of access, cancellation, rectification and the right to data portability can no longer be exercised.

Purpose of the Processing of Collected Data

The User’s Data is collected to allow the Owner to provide its Services, as well as for the following purposes: Statistics, SPAM Protection, Remarketing and behavioral targeting, Contacting the User, Managing contacts and sending messages, Landing management invitation pages and pages and Interaction with social networks and external platforms.

To obtain further detailed information on the purposes of the processing and on the Personal Data concretely relevant for each purpose, the User can refer to the relevant sections of this document.

We would like to inform you that if you are already our customers, we will be able to send you commercial communications relating to the Data Controller’s services and products similar to those you have already used, unless you disagree (art. 130 c. 4 Privacy Code)

Details on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Contact the user

Contact form (This Application)
By filling in the contact form with their data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated by the header of the form.
Personal Data collected: city, surname, email, country, name, telephone number, province and company name.

Contact via telephone (This Application)
Users who have provided their telephone number may be contacted for commercial or promotional purposes related to this Application, as well as to fulfill support requests.
Personal Data collected: telephone number.

Mailing list or newsletter (This Application)
By registering on the mailing list or newsletter, the User’s email address is automatically added to a contact list to which email messages containing information, including commercial and promotional information, relating to this Application may be sent. The User’s email address may also be added to this list as a result of registering on this Application or after making a purchase.
Personal Data collected: postcode, city, surname, cookies, email, country, name, telephone number, province and company name.

Managing contacts and sending messages
This type of service allows you to manage a database of email contacts, telephone contacts or contacts of any other type, used to communicate with the User.

These services may also allow the collection of data relating to the date and time of viewing of messages by the User, as well as the User’s interaction with them, such as information on clicks on links included in messages.

Management of landing pages and invitation pages
This type of service allows you to build and manage landing pages and invitation pages, i.e. presentation pages for a product or service, which can allow you to enter your contact information, such as your email address.
The management of these pages involves the processing of the Data by these services

Interaction with data collection platforms and other third parties
This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Application for the purpose of saving and reusing data.

If one of these services is installed, it is possible that, even if Users do not use the service, it collects Usage Data relating to the pages on which it is installed.

SPAM protection
This type of service analyzes the traffic of this Application, potentially containing Users’ Personal Data, in order to filter it from parts of traffic, messages and content recognized as SPAM.

Google reCAPTCHA (Google Inc.)
Google reCAPTCHA is a SPAM protection service provided by Google Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Remarketing and behavioral targeting
This type of service allows this Application and its partners to communicate, optimize and serve advertisements based on the past use of this Application by the User.
This activity is carried out by tracking Usage Data and the use of Cookies, information that is transferred to the partners to which the remarketing and behavioral targeting activity is connected.
In addition to the possibilities of opting out offered by the services listed below, the User can opt out of receiving cookies relating to a third party service by visiting the opt-out page of the Network Advertising Initiative.

Remarketing with Google Analytics for display advertising (Google Inc.)
Google Analytics for display advertising is a remarketing and behavioral targeting service provided by Google Inc. which connects the tracking activity carried out by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies and email.
Place of processing: USA.

AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. which connects the activity of this Application with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User’s behavior.

Google Analytics (Google Inc.)
Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Display Advertisers Extension for Google Analytics (Google Inc.)
Google Analytics on this Application may use Google’s interest-based advertising, third-party audience data and information from the Double Click Cookie to extend statistics with demographic data, interests and data on interactions with advertisements.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

User ID extension for Google Analytics (Google Inc.)
Google Analytics on this Application uses a feature called User ID. This allows for more accurate tracking of Users by assigning each a unique ID for various sessions and devices, but in such a way as not to allow Google to personally identify an individual or permanently identify a specific device.
The User ID extension also allows you to connect data from Google Analytics with other data relating to the user collected by this Application.
The Opt Out link provided below allows you to deactivate tracking for the device you are using, but does not exclude further tracking activities carried out by the Owner. To also deactivate the latter, contact the owner via the contact email address.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Facebook Ads conversion tracking (Facebook, Inc.)
Facebook Ads conversion tracking is a statistics service provided by Facebook, Inc. which connects data from the Facebook advertising network with actions performed within this Application.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Viewing content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.

If a service of this type is installed, it is possible that, even if Users do not use the service, it collects traffic data relating to the pages on which it is installed.

Google Fonts (Google Inc.)
Google Fonts is a character style visualization service operated by Google Inc. which allows this Application to integrate such contents within its pages.
Personal Data collected: Usage data and various types of data as specified in the privacy policy of the service.
Place of processing: USA.

Widgets and Youtube Videos (Google Inc.)
Youtube is a video content viewing service managed by Google Inc. which allows this Application to integrate such contents within its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Widget Google Maps (Google Inc.)
Google Maps is a map viewing service operated by Google Inc. which allows this Application to integrate such contents within its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Interaction with social networks and external platforms
This type of service allows you to interact with social networks, or other external platforms, directly from the pages of this Application.

The interactions and information acquired by this Application are in any case subject to the User’s privacy settings relating to each social network.

If an interaction service with social networks is installed, it is possible that, even if Users do not use the service, it collects traffic data relating to the pages on which it is installed.

Facebook Like Button and Social Widgets (Facebook, Inc.)
The “Like” button and Facebook social widgets are interaction services with the Facebook social network, provided by Facebook, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Google+ +1 button and social widgets (Google Inc.)
The +1 button and Google+ social widgets are interaction services with the Google+ social network, provided by Google Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Linkedin social button and widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are interaction services with the LinkedIn social network, provided by LinkedIn Corporation.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Twitter Tweet Button and Social Widgets (Twitter, Inc.)
The Tweet button and Twitter social widgets are services for interaction with the Twitter social network, provided by Twitter, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Pinterest and Pinterest social widgets (Pinterest)
The Pinterest button and Pinterest social Pinterest are interaction services with the Pinterest social network, provided by Pinterest Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Instagram Button and Instagram Social Widgets (Instagram Inc.)
Il pulsante Instagram e i widget sociali di Instagram sono servizi di interazione con il social network Instagram, forniti da Instagram Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Widget Video Youtube (Google Inc.)
Youtube is a video content viewing service managed by Google Inc. which allows this Application to integrate such contents within its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: USA.

Analysis of User Data and forecasts (“profiling”)

The Owner may process the usage data collected through this Application to create or update user profiles. This type of processing allows the Owner to evaluate the User’s choices, preferences and behavior for the purposes specified in the respective sections of this document.

User profiles can also be created thanks to automated tools, such as algorithms, which can also be offered by third parties. To obtain further information on profiling activity, the User can refer to the respective sections of this document.

The User has the right to object to such profiling activity at any time. To find out more about the User’s rights and how to exercise them, the User can refer to the section of this document relating to User rights.

User Rights

Users can exercise certain rights with reference to the Data processed by the Owner.

In case of superior protection, the User can exercise all the rights set out below. In any other case, the User can contact the owner to find out which rights are applicable in his case and how to exercise them.

In particular, the User has the right to:

  • revoke your consent at any time. The User may revoke the previously expressed consent to the processing of their Personal Data.
  • object to the processing of your Data. The User can object to the processing of their Data when it occurs on a legal basis other than consent. Further details on the right to object are set out in the section below.
  • access your Data. The User has the right to obtain information on the Data processed by the Owner, on certain aspects of the processing and to receive a copy of the Data processed.
  • verify and request rectification. The User can verify the correctness of their Data and request its updating or correction.
  • obtain the limitation of treatment. When certain conditions apply, the User can request the limitation of the processing of their Data. In this case the Data Controller will not process the Data for any purpose other than its conservation.
  • obtain the cancellation or removal of your Personal Data. When certain conditions are met, the User can request the deletion of their Data by the Owner.
  • receive your Data or have it transferred to another owner. The User has the right to receive their Data in a structured, commonly used and machine-readable format and, where technically feasible, to obtain its transfer without obstacles to another owner. This provision is applicable when the Data is processed with automated tools and the processing is based on the User’s consent, on a contract of which the User is a party or on contractual measures connected to it.
  • lodge a complaint. The User can lodge a complaint with the competent personal data protection supervisory authority or take legal action.

Dettagli sul diritto di opposizione

When Personal Data is processed in the public interest, in the exercise of public powers vested in the Owner or to pursue a legitimate interest of the Owner, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that, if their Data is processed for direct marketing purposes, they can object to the processing without providing any reason. To find out whether the Owner processes data for direct marketing purposes, Users can refer to the respective sections of this document.

How to exercise your rights

To exercise the User’s rights, Users can direct a request to the contact details of the Owner indicated in this document. Requests are filed free of charge and processed by the Data Controller as quickly as possible, in any case within one month.

Applicability of the higher level of protection

While most of the provisions of this document apply to all Users, some are expressly made subject to the applicability of a higher level of protection to the processing of Personal Data.

  • This superior level of protection is always guaranteed when the processing:
  • is performed by a Data Controller based in the EU; that is to say
  • concerns Personal Data of Users located in the EU and is functional to the offer of goods or services against payment or free of charge to such Users; that is to say
  • concerns Personal Data of Users located in the EU and allows the Owner to monitor the behavior of such Users to the extent that such behavior takes place within the Union.

Cookie Policy

This Application uses Cookies. To find out more and to view the detailed information, the User can consult the Cookie Policy.

Learn more about the treatment

Defense in court

The User’s Personal Data may be used by the Owner in court or in the preparatory stages of its possible establishment for the defense against abuse in the use of this Application or related Services by the User.

The User declares to be aware that the Owner may be obliged to reveal the Data by order of public authorities.

Specific information

Upon request of the User, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For needs related to operation and maintenance, this Application and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User IP address.

Information not contained in this policy

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to “Do Not Track” requests

This Application does not support “Do Not Track” requests.

To find out whether any third-party services used support them, the User is invited to consult the respective privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by informing Users on this page and, if possible, on this Application as well as, if technically and legally feasible, by sending a notification to Users through one of the extremes contact number held by the Data Controller. Please therefore consult this page regularly, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Owner will collect the User’s consent again, if necessary.

Definitions and legal references

Personal Data (or Data)
Any information which, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable constitutes personal data.

Usage Data
This is the information collected automatically through this Application (also by third-party applications integrated into this Application), including: the IP addresses or domain names of the computers used by the User who connects with this Application, the addresses in URI notation ( Uniform Resource Identifier), the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc.) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference the sequence of pages consulted, the parameters relating to the operating system and the User’s IT environment.

User
The individual who uses this Application who, unless otherwise specified, coincides with the interested party.

Interessato
The natural person to whom the Personal Data refers.

Data Controller (or Manager)
The natural person, legal person, public administration and any other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Data Controller)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

This Application
The hardware or software tool through which the Personal Data of Users is collected and processed.

Service
The Service provided by this Application as defined in the relative terms (if available) on this site/application.

European Union (or EU)
Unless otherwise specified, any reference to the European Union contained in this document is intended to include all current member states of the European Union and the European Economic Area.

Cookie
Small portion of data stored within the User’s device.

Legal references
This privacy information is drawn up on the basis of multiple legislative systems, including articles. 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy applies exclusively to this Application.